In a world where Western developers dominate the industry, it’s hard for Japanese developers to really hold their own. Outside of Nintendo, most Japanese developers are having trouble finding their place in today’s market, especially on a world-wide scale. Some have stuck to niche markets around the world, others are chasing western tastes and in some cases, some have completely given up on regions outside their home territory. Larger developers have it a lot harder, as they not only need to stay on top of the Japanese market, but also try to regain lost ground in the Western markets. Split between two different design philosophies, it’s hard to make a quality title that appeals to both markets. Many developers have given up finding this happy medium or gone the extreme of one way or the other. Square Enix, on the other hand, seems dead-set on making it work.
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